Several savvy Lake County destinations are leveraging a prestigious Bay Area event by donating silent auction wine and lodging packages to attract new guests and customers.

The San Francisco Public Relations Round Table’s annual holiday lunch and scholarship fundraiser is Tuesday, Dec. 4, at St. Francis Hotel on Union Square from 11:30 a.m. to 2 p.m.

Scholarship funds benefit public relations students at Golden Gate University, where I teach, and San Jose State University.

My personal thanks for generous scholarship fund silent auction donations go to Chasewater. Inc., wine company and olive mill; Edgewater Resort; Harbin Hot Springs; Langtry Estates; Tallman Hotel; and Twin Pines Casino.

Founded in 1939 by the titans of PR in San Francisco’s bustling business community, the San Francisco Public Relations Round Table serves senior-level public relations practitioners who meet regularly to hear fascinating speakers, share information, stay on top of trends in industry, business and the media, and enjoy the company of colleagues with similar interests.

Guest speakers Dec. 4 are CBS political analyst Phil Matier and fellow journalist Andy Ross. They co-write a news column for the San Francisco Chronicle.

Event sponsors include Wells Fargo Bank, Burston-Marsteller, BusinessWire, Landis Communications, TOBIN and Associates, Delta Dental, The Hess Collection and Harden Communications Partners.

There is still time for Lake County organizations to donate unique products, services or experiential opportunities like fishing trips, vineyard tours, private cooking lessons, nature walks or hard hat tours, etc.

To make donations, please contact Whitney Greer, This email address is being protected from spambots. You need JavaScript enabled to view it. , or Hatti Hamlin, This email address is being protected from spambots. You need JavaScript enabled to view it. .

Susanne La Faver is public relations professor at San Francisco’s Golden Gate University, www.ggu.edu . She lives in Hidden Valley Lake, Calif.