“The goal is to provide every child in our local communities with a toy for Christmas this year regardless of their family’s circumstances,” said Mike Mayfield, president of Mendo Mill and Lumber.
“With many people unemployed and others struggling to make ends meet in this difficult economy, it’s a real challenge for them to purchase gifts for their children, and we hope to give them a helping hand,” said Mayfield.
As an incentive to generate support for the campaign, Mendo Mill will offer a 15 percent discount on all purchases made between Dec. 1 and Dec. 6 by persons who bring a new, unwrapped toy or cash donation to any Mendo Mill store, Mayfield said.
“In addition to a 15 percent instant discount on their entire purchase, they will receive a coupon for a 15 percent discount on their next purchase at Mendo Mill,” Mayfield said.
Mendo Mill will collect the toys and cash and deliver them to the Toys For Tots organizations that serve Ukiah, Lakeport, Clearlake, Willits and Fort Bragg, the communities where Mendo Mill owns and operates home improvement stores.
Mendo Mill has consistently supported local charitable causes over the years, most recently a food bank drive in November that collected over a ton of food and more than $1,000 in cash for the local food banks.
Last year Mendo Mill spearheaded a major campaign that raised more than $168,000 for local charities.
“I have great confidence in the good will of our people and I am hopeful that together we can make this a very special and happy Christmas for every child in our local communities year,” said Mayfield.
Toys For Tots was started by Major Bill Hendricks of the United States Marine Corps Reserve in 1947 and has become an enduring American symbol of Christmas charitable work.
“Mendo Mill is honored to join hands with the Marine Corps to help needy children in our local communities,” Mayfield said.