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LAKE COUNTY – Rainbow Ag has announced the addition of an equestrian field representative to spearhead a major revamping and upgrading of its equine department.
Beth Schwarz of Ukiah began work Aug. 13 as equine field representative for the Rainbow, America’s Country Stores in Ukiah and Lakeport.
In making the announcement, Rainbow President Jim Mayfield said Schwarz will coordinate a plan to make Rainbow the “premier shopping destination for horse owners in Lake and Mendocino counties.”
“Beth has the ideal combination of equestrian knowledge, retail experience, promotional background and dynamic personality to take Rainbow to a new level of service for the many horse owners in this region,” Mayfield said.
Mayfield said that Schwarz, who is experienced in both Western and English riding, will work closely with the equine community to identify ways in which the Rainbow stores can enhance product selection and improve services.
“Beth will be attending the equestrian events, club meetings, seminars, fairs and rodeos to get direct feedback from horse owners on what Rainbow can do to better serve them,” Mayfield said. “She will also interface with the Rainbow retail staff in Ukiah and Lakeport to insure that we have a complete selection of the latest products for our customers.”
Mayfield said Rainbow has worked hard for years to build its equestrian program and along the way has been designated a “Premier Dealer” by Farnam and Purina two of the largest equine product companies in the world.
“We’re proud of what we’ve accomplished, but we know that we can do better, and Beth is the right person at the right time to move Rainbow forward,” Mayfield said.
Prior to joining Rainbow, Schwarz held top positions in recruiting, human resources and promotion with Borders Group in Ukiah, Sports Authority in Fairfax, Va., and served as a human resource analyst with the county of Mendocino. She holds an associate of arts degree from Bauder College in Atlanta.
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Members of LCAOR have selected Linda Lindeblad as 2011 president elect. She will serve as president-elect in 2010 and as president in 2011.
Victoria Gindele will serve as secretary/treasurer for 2010 and 2011.
Larry Oslin, Ray Perry and Leslie Kirchner will serve as directors for three-year terms beginning in 2010 and running through 2012.
A special thank you goes to Susie Cashmore, who will continue to serve on the grievance committee.
“We are proud of our newly elected Board and Officers,” said LCAOR President Anita McKee. “Thank you to all our members for their participation in the election process.”
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SACRAMENTO – The county of Lake was presented with a silver award for their exhibit at the California State Fair, a collaborative effort of a committee chaired by the Lake County Chamber of Commerce.
Several businesses contributed time, materials, graphics and more to create the exhibit.
A full “thank you” will be published soon, listing the committee members, businesses and close to 70 volunteers – or Lake County Ambassadors – who are staffing the exhibit during its 18-day run from Aug. 21 to Sept. 7.
Some of the features this year are an 8 foot square map of the county, a 10 foot tall by 21 foot long photo mural of Clear Lake with Mt. Konocti in the background and an 11 foot tall wine cave with a waterfall cascading from the peak and down both sides of the cave.
Inside the cave are featured 18 different Lake County wines. The cave is the creation of Paradigm Concrete Artisans of Lakeport owned by Bill Bibler.
Also in the exhibit is a beautiful custom made counter top supplied by Bob Maher of Maherajah (skis); attached to the counter top is one of Bob's skis which was worn by the winner of the World Championship Ski Races in Belgium a month ago.
A video of Lake County activities and attractions created by Tony Barthel of the Featherbed Railroad Bed and Breakfast is being shown in a historic building reproduction made by Meek Construction.
A variety of photo/poster displays depicting the crop productions, population growth for 100 years, activities, etc. were created by Wray Graphics, Soul Cooperative and Direct Image Printing.
The theme this year is “Family Fun in Lake County.” There is a mountain bike suspended from the 30 foot ceiling donated for the fair by The Bicycle Rack and a biwing model seaplane is suspended as well as though it has just flown over Mt. Konocti. The plane was loaned by Ron and Darleen Keil of Kelseyville.
A visit to the California State Fair at CalExpo will provide an opportunity to experience displays from 33 of the 58 counties in California.
Fair hours are Monday through Thursday, noon to 10 p.m., and Friday, Saturday and Sunday from 10 a.m. to 10 p.m.
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“The program was successful beyond our wildest dreams,” said Mike Mayfield, president of Mendo Mill and Lumber, who conceived the idea in early July. “I am proud of the people of Lake and Mendocino Counties who went the extra mile in a difficult economy to help those less fortunate.”
Mayfield said the checks were sent to the individual charities the week of Aug. 10.
“Special thanks go to our partners, Mendo Lake Credit Union, Joe Mayfield and John Mayfield who partnered with Mendo Mill to raise the matching funds,” Mike Mayfield said, adding, “I am proud to live and do business in such giving communities.”
In early July Mayfield announced a suspension of Mendo Mill’s annual summer barbecue events and directed the money saved to help local charities.
At the time he said he got the idea from another local business leader, Realtor Dick Seltzer, who had made a similar charitable commitment earlier in the year.
“Even though the free barbecues had been a popular tradition at our four Mendo Mill stores for over 25 years, I was confident that shifting the funds to charity in these difficult times was the right thing to do”, Mayfield said, adding, “The public response has been overwhelmingly positive and gratifying.”
Looking to the future Mayfield said he is considering making the Mendo Mill Charity Challenge an annual event.
“It’s obvious that the goodwill runs broad and deep in our communities and I hope that we can help to mobilize that generosity for years to come,” he said.