LUCERNE, Calif. — A new outdoor activity shop will soon be opening in Lucerne.

Local media entrepreneurs John Jensen and Elizabeth Larson are launching the Konocti Bait Shack in Lucerne Harbor park to cater to park visitors.

In addition to selling outdoor related goods, tourism-related materials will be presented in the shop and on the company Web site located at www.konoctibaitshack.com.

The shack will offer fishing, boating, outdoor gear and locally produced items for people visiting the park. Anglers are expected to be the primary customers and the shack have a clear emphasis on bait and tackle.

The pair is planning to stock as much appropriate local product as they can source. Local producers of outdoor related products are invited to email This email address is being protected from spambots. You need JavaScript enabled to view it. and strike up a conversation.

Some of the locally made items slated for inclusion are locally branded apparel, handmade fishing lures and a small assortment of locally branded general merchandise for visitors to purchase as mementos of their visit.

For those who want to check on park conditions, a live stream has been set up on www.konoctibaitshack.com/weather using bandwidth provided by Lake County Broadband Solutions.

The shack will soft open shortly with a grand opening planned for later in summer. Jensen and Larson hope the park-appropriate concession will be busy enough to support a minimum of two jobs.

“Lucerne is a beautiful town, ripe with promise, so Elizabeth and I decided to increase our investment here,” Jensen said.

Jensen is a lifelong angler who is dedicating the business to his dad, even adopting Professor Carl Jensen’s favorite toast, “para pescar y amar,” as the shack motto. He fondly remembers his dad cheerfully exclaiming the phrase to family and friends.

No strangers to startup businesses, Jensen and Larson have been central to multiple successful startups including Lake County News in 2006, Authentically Local and LION Publishers in 2011, among others.