UPPER LAKE, Calif. – The Lake County Marketing Program and Lake County Chamber of Commerce will host the final event in their Summertime Tourism Networking Series on Thursday, Oct. 18.

The roundtable will take place from 5 p.m. to 7 p.m. at The Lodge at Blue Lakes, 5135 W. Highway 20 in the Blue Lakes area of Upper Lake.

Lake County is a great destination in the off-season with beautiful fall colors and family-friendly harvest and holiday events.

Attend this session – “Fall into the Holidays,” “Partnering to Generate Off-Season Business” – to learn how to leverage existing events to create packages that attract new guests and customers.

Find out how to develop a successful coupon-based promotion and get even more business-critical social media hints and tips from Lake County's resident social media guru.

Don't miss the feature presentation – “Clear Lake, A Natural Treasure.” Clear Lake is the largest natural freshwater lake within California and possibly the oldest lake on the continent. Learn about the lake, what makes it unique, and how to answer those questions that your guests and customers ask.

Mix, mingle, and enjoy. There will be delicious appetizers by Running Creek Casino's Wildfire Restaurant, local wine tasting by the Lake County Winery Association and music by Michael Barris and Scott Sommers beginning at 5 p.m.

The first four events were a resounding success with more than 300 attendees. Business owners and tourism professionals from around Lake County have attended.

Comments included “All the speakers were enthusiastic and informative!” “Very informative, extremely happy I attended.” “Fun and interesting – very applicable.”

The series is presented by the Lake County Marketing Program and Lake County Chamber of Commerce.

The goal is to meet, learn, network, and create ways to partner with each other to create an even more powerful visitor experience.

Invite others. Bring a friend or colleague.

Who should attend: Tourism and hospitality professionals involved in all areas of Lake County’s tourism industry – lodging, restaurants and caterers, wineries and tasting rooms, events, attractions, galleries and shops, hiking and fishing guides, boat and water sports rentals, tours, transportation, spas and massage, and more.

Please RSVP by Oct. 16 by calling 707-263-5092.