Carol Hays is the new director of the Lakeport Main Street Association in Lakeport, Calif. Courtesy photo.

LAKEPORT, Calif. – The Lakeport Main Street Association (LMSA) has named Carol Hays as its new executive director.

She succeeds Jan Bruns, who has retired but remains active with the organization as a board member.

Hays takes up residence at new LMSA headquarters in the Lakeport City Hall.

She's be at her desk on Tuesdays, Wednesdays and Thursdays. She can be reached at 707-263-8843 or

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Hays recently moved to Lake County from Mount Vernon, Wash., where she was the director of a nonprofit, historic, performing arts and film theater.

While at the theatre she sat on the board of the downtown merchants association and was a key contributor in the effort to initiate a Main Street program there.

“I spent months researching Northern California before I decided to move to Lakeport,” she said. “This is a unique place full of natural beauty and warm, genuine people. I’m looking forward to working with the entire community toward making it an even better place to live, work and visit.”

Hays grew up in Los Angeles, graduated from UCLA and lived in Washington State for 20 years before coming to Lake County.

She is now enjoying the area’s excellent wineries, great produce at farmers' markets and kayaking on the lake.

The Lakeport Main Street Association was formed to unite businesses in the downtown Lakeport corridor with a common goal.

This goal, ultimately, is to improve and maintain a thriving downtown, thereby attracting diners as well as shoppers to our city.